Milk Moovement First NL Startup to Receive $1.5M in Funding From SDTC

Milk Moovement x Sustainable Development Technology Canada

SDTC funding will allow Milk Moovement to continue our mission of building a more profitable, sustainable, and equitable agriculture supply chain.

ST JOHN’S, Canada - Today, Milk Moovement, a leading cloud-based dairy supply chain software, announces CAD $1.5 million in funding to optimize the dairy supply chain and make the dairy industry more sustainable by addressing and reducing the greenhouse gas (GHG) emissions through route optimization.

The main benefit of Milk Moovement’s route optimization project for the dairy supply chain means matching supply and demand more accurately through predictive algorithms. This will lead to:

  1. Better quantity prediction
  2. Optimized milk pickups and drop-offs both at the farm and processor level
  3. Reduction of GHG emissions due to fewer empty miles travelled between farms and processing facilities

For every “empty kilometre” Milk Moovement takes off the road, approximately 1.63kg carbon dioxide equivalents are saved. A 1% increase in efficiency in routing for one of our cooperative clients could reduce GHG emissions by more than 155,000kg CO2e per year.

Today, Milk Moovement’s supply chain technology reduces client transportation costs by 3% through static route optimization. By the end of 2024, we anticipate these savings to increase to 10% by incorporating dynamic route optimization and predictive algorithms, resulting in significant reductions of GHG emissions.

“SDTC funding will allow Milk Moovement to continue our mission of building a more profitable, sustainable, and equitable agriculture supply chain by arming our clients with actionable intelligence to make informed decisions,” says Rob Forsythe, Milk Movement CEO and Co-Founder. “Our mission to make the dairy industry more sustainable continues as we address the GHG emissions along the supply chain.”

Milk Moovement will use these funds in emissions research, product development, and software enhancements.

About Milk Moovement

Founded in 2018, Milk Moovement is a rapidly expanding dairy SaaS company with offices in Canada and the United States. Milk Moovement is currently in a period of tremendous growth with established clients across Canada, the US, and Australia and a mandate to further expand globally. Its proprietary software tracks all milk shipments from producers to processing plants and delivers real-time quality and quantity information to producers, processors, transporters, and cooperatives.  For more information on Milk Moovement, please visit us at and follow us on LinkedIn and Twitter.

About Sustainable Development Technology Canada

Sustainable Development Technology Canada (SDTC) helps Canadian companies develop and deploy competitive, clean technology solutions, to help solve some of the world’s most pressing environmental challenges. Funded by the Government of Canada, SDTC has invested over $1.38billion in 460 companies. To learn more about SDTC, visit w​​.

Contact: Katherine Alexander
Title: Marketing Lead
Company: Milk Moovement

Posted by Mooreen